Marketing

This is a marketing plan example for an annual conference at National Association of Dental Plans

Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the digital customer experience. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions, and stay connected. Everything we do - the tools and features in our software, our services, partnerships, best practices - drives our ultimate goal of making your organization successful.

In regards to digitized marketing, marketers need an organized platform that allows for a quick and simple execution of completely custom campaigns. Feathr does this. With Feathr, you can implement intelligent optimized cross-device retargeting campaigns, easily sync segments and launch Facebook campaigns, and you can automatically optimize the placement, bid, and timing of your campaigns with built-in auto-optimization.

I use Hootsuite for all social media needs. I love it because it allows you to schedule social media posts in advance, thus saving you loads of time. You can also easily identify influencers for your marketing team and leads for your sales team. Hootsuite makes it easy to reply to comments and mentions through the dashboard. There’s no reason to visit each individual platform. You can also take advantage of pre-written responses.

I've used Informz, Constant Contact and Marketo for marketing automation, but my favorite tool is HubSpot for inbound marketing software because you can easily build and modify your website without help from IT, publish content that actually gets read, convert more visitors into qualified leads, turn leads into customers with less effort, confidently report your impact on the bottom line.... all in one place.

I love using google analytics to turn insights into action when it comes to website performance. It has powerful marketing analytics solutions for companies of all shapes and sizes.

I use AdButler often which is a 3rd-party, cloud-based ad management platform built specifically for Advertisers, Publishers or Ad Networks.

I really love A/B testing. It's the only way to figure out what your audience behavioral trends are, how they are changing, and how you can change your strategy to capitalize on that. For websites A/B testing, I've used Optimizely. It is a great tool for experimentation, personalization as well as recommendations for change to align with the overall business's marketing strategy.